ST. JOHN’S, Antigua – Cricket West Indies (CWI) has announced an exciting new partnership with Courts, a beloved home goods and electronics retailer that has served Caribbean communities for over six decades. The deal brings together two well-known names in Caribbean life—both deeply connected to local culture, pride, and tradition.

The official signing of the agreement took place recently in Trinidad, where CWI’s Chief Commercial Officer Rupert Hunter and Courts Caribbean’s Vice President and Managing Director Felix Siman finalized the deal. They were joined by Feisal Muradali, Regional Marketing Director at Courts. Several West Indies players, including Shunelle Shaw, Joshua Da Silva, and Djenaba Joseph, were also present to witness the moment.

This partnership marks a significant milestone for both organizations, as it joins a top sporting body with a brand that’s become a household name across the Caribbean.

Courts: A Brand Close to Home

Courts has been a part of Caribbean life for more than 60 years. Known for its affordable and reliable furniture, appliances, and electronics, the brand has earned the trust of families across the region. Now, Courts is looking to go beyond the home—by investing in one of the Caribbean’s most cherished pastimes: cricket.

Uniting for the "Full Ah Energy" Series

CWI CEO Chris Dehring expressed excitement about the timing of the partnership, which kicks off just ahead of the "Full Ah Energy" Home Series—a much-anticipated lineup of matches featuring the West Indies men’s and women’s teams playing on home soil.

“This partnership couldn’t have come at a better time,” said Dehring. “Courts is already a part of everyday life for so many people in the Caribbean. Now, they’re helping us grow the game by supporting local talent and creating more ways for fans to enjoy cricket.”

Building the Future of Cricket in the Region

One of the key focuses of the partnership will be supporting youth and grassroots cricket throughout the Caribbean. Courts will help fund development programs, sponsor local tournaments, and support projects that bring young people into the sport. This aligns with CWI’s long-term goal of nurturing future generations of cricketers from all corners of the region.

In addition, Courts plans to work closely with CWI to increase fan engagement through fun events, in-game experiences, and giveaways that bring fans closer to the action.

Investing in Community and Culture

Felix Siman, Vice President of UNICOMER Group, which owns the Courts brand, emphasized how closely cricket aligns with the company's values.

“For decades, we’ve been part of people’s homes, helping them create comfort and joy,” said Siman. “Cricket is another passion that brings joy to so many in the Caribbean. This partnership is our way of giving back and helping create new opportunities for young people across the islands.”

He added, “Cricket isn’t just a sport here—it’s a symbol of hope, pride, and togetherness. Courts is proud to be a part of that.”

Looking Ahead: More Than Just a Game

This collaboration between CWI and Courts is about more than cricket. It’s a celebration of Caribbean identity—a reminder of what makes the region unique: its unity, energy, and resilience. Through shared values and a joint commitment to community growth, Courts and Cricket West Indies are setting the stage for a brighter future—both on and off the pitch.

Together, they aim to inspire the next generation of athletes and bring the Caribbean closer through the power of sport and shared culture.